The 12 Brand Archetypes
The Sage
“The truth will set you free”
Motivated by the pursuit of knowledge and truth. Sages are thoughtful, analytical, and wise, always seeking to understand the world and share their insights.
Key Traits
WiseAnalyticalThoughtfulKnowledgeable
Famous Examples
GoogleHarvardBBC
Brand Approach
Sage brands build authority through expertise and education. Your content should share deep insights, challenge assumptions, and help your audience make informed decisions.
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